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Protect Your Marketing Funnel from Bots broken marketing attribution, and Click Fraud With Deny

Defend Your Funnel. Destroy Click Fraud. Dominate Attribution.

(And save thousands, maybe even millllllllions💰)
Loved by marketing ops teams. Hated by bots.
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Micro insights, Macro impact.
Meet the Ðeny Intelligence Hub - The most powerful marketing ops dashboard yet.
Screenshot of the Deny intelligence hub on an example website showing the fluctuations of clean and bought traffic along with the traffic health score and AI summary

Ðeny Intelligence Hub

See What Your Metrics Can’t Show
Monitor the quality of every visit with a single, unified dashboard—so you can act fast on genuine engagement and shut out fraud:

  • Customizable Timeline: View Clean, Good Bot, Residential Proxy, IVT and Out‑of‑Geo traffic over 1–120 day windows

  • Overall Health Snapshot: Instantly grasp your Traffic Health Score (A–F) alongside raw counts and percentages

  • Deny Shield Summary: Know exactly what’s being allowed or blocked—100% transparency, zero guesswork

  • AI‑Powered Insights: Receive concise, natural‑language summaries of emerging trends, spikes in invalid clicks, or geo‑anomalies

    Seamless Integration: Deploy via one‑line script or API call and let automated rules protect your site in real time

Leverage these insights to sharpen your ad spend, boost conversions, and keep unproductive traffic at bay.

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Ðeny UTM Breakdown

Pinpoint Quality by Marketing Channel
Dive into every source, campaign, and medium to see exactly which channels are driving real human engagement—and which ones aren’t. Our UTM Breakdown table lets you:

  • Segment traffic by Clean, Good Bot, Residential Proxy, IVT, and Out‑of‑Geo

  • Score each channel with a clear health percentage and A–F grade

  • Highlight top performers that deliver the highest share of clean traffic

  • ‍Spot risk zones flooded with invalid clicks or geo‑mismatches

  • Build Custom Exclusions Lists

Armed with these insights, reallocate your budget to campaigns that convert and cut waste on under‑performing channels.

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Screenshot of the Deny UT breakdown that shows on a digital marketing channel level the quality of traffic coming in on every campaign and every source
Screenshot of the Deny enterprise data tool that gives users the ability to dig into all the raw data

Ðeny Enterprise Data

Investigate Every Visit, At Scale
From high‑level summaries down to visitor‑level drill‑downs, Deny Enterprise Data puts the raw detail you need at your fingertips:

  • Flexible Date & Filter Controls: Pick any start/end date, search by keywords or UTM Source, and isolate Clean, Good Bot, Residential Proxy, IVT, or Out‑of‑Geo traffic

  • Interactive Traffic Segmentation: See category percentages laid out in a sleek, interactive bar—spot spikes in IVT or geo‑mismatch at a glance

  • ‍Comprehensive Visitor Profiles: Drill into each unique identifier’s IP address, last visit timestamp, continent, country, region, city, and district

  • Historical Visit Logs: Click the history icon to reveal an identifier’s full session timeline and behavioral patterns

  • One‑Click Export: Download the raw table to use in your BI, SIEM, or fraud‑ops workflow

Armed with these granular insights, you can pinpoint repeat offenders, uncover subtle geo anomalies, and fine‑tune your protection rules with surgical precision.

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Ðeny Attribution & History

Deny Attribution & History
Stitch Every Interaction into a Single Story

Gain full visibility into each prospect’s journey—across browsers, devices, and campaigns—to drive B2B wins with confidence:

  • ‍Multi‑Device Session Stitching: Automatically link visits from desktop, mobile, tablet, and more to one unique identifier

  • Chronological Timeline View: See every pageview, timestamp, UTM detail, and referrer in a clear, date‑driven flow

  • Deep Context for Stakeholders: Map which team members and decision‑makers touched your content, so you know exactly who’s engaged

  • Campaign Attribution Accuracy: Attribute conversions to the true last‑touch or multi‑touch path—no more guesswork or siloed reporting

  • ‍Duration & Engagement Metrics: Compare session lengths and pageview counts to identify high‑value interactions and optimize touchpoints

Turn fragmented clicks into a cohesive narrative, accelerate your sales cycle, and close more deals by understanding exactly how—and when—your prospects interact.

BOOK A demo
A screenshot of the Deny attribution in history, data abstraction that shows the multiple devices engaging in a conversion for a B2B business

Take Back Control of Your Marketing Entire Funnel With A flip of a switch.

Say goodbye to bots and bad traffic draining your budget and attention. Deny puts you back in the driver’s seat with tools that safeguard your funnel, campaigns, deliver cleaner data, and amplify your ROI and ROAS. Here’s how:
Get started
1

Experience Cleaner Conversions

Eliminate fake clicks and bot traffic to reach the right audience—real humans who are ready to convert, not phony submissions that skew your data.
2

Slash Ad Spend Waste

Stop throwing money at traffic that doesn’t count. Deny keeps your ad spend laser-focused on genuine prospects, cutting unnecessary costs.
3

Boost Campaign Performance

Real-time fraud detection lets you see which channels drive the most effective traffic—and which ones are secretly siphoning your budget.
4

Optimize Your Marketing Strategy

Gain data-driven insights into what’s working and what needs a revamp. Deny helps you stay agile, refining your strategy for maximum growth.
Actually be able to answer the questions that matter to you, your team, and your stakeholders.
Experience a guided demo
60%
Cleaner Web Traffic
Explore the latest news and resources from Ðeny
How Does Ad Fraud Work?
Discover how ad fraud drains marketing budgets and skews data. Learn how it works, why current platforms fall short, and how Deny stops fraud in its tracks to save your ad spend.
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The State of the Marketing Funnel: What to Expect in 2025
Discover the future of the marketing funnel in 2025! Learn about emerging trends, the impact of AI and automation, and strategies to create personalized, omnichannel experiences that drive customer engagement and retention. Stay ahead in the evolving marketing landscape by understanding how to adapt your funnel strategy for success.
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Click Fraud: The Silent Killer of Your PPC Campaigns (And How to Outsmart It)
Click fraud is silently draining your PPC budget and skewing your data. Discover how click fraud works, its impact on your campaigns, and the strategies to protect your ad spend from digital thieves. Stay ahead of the game and keep your campaigns clean!
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Sick of Wasting Ad Spend? Let’s Talk Real Solutions to Bot Traffic
Tired of bot traffic eating up your ad budget? Discover how Deny’s real-time fraud prevention stops bots in their tracks, saves your ad spend, and delivers cleaner, more accurate data for higher ROI.
Continue Reading

Explore More Resources

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