About Deny: Clarity, Control, and Real Results for Marketers

Marketing is tough.
We built tools to make it easier, smarter, and a lot more clear.

At Deny, we’re on a mission to stop bots and bad traffic from draining your marketing budget because every marketing dollar should count. The internet is flooded with bots, click farms, and fake traffic that skew your analytics and waste your money. Deny’s advanced tech blocks these bad actors, ensuring your campaigns reach real people and drive real conversions—saving your team time, money, and a whole lot of frustration.

Nate & Matt hard at work on Deny MVP

Meet our founders

Photo of Matt Winterhoff
Matt Winterhoff
Co-Founder & CTO
The visionary behind Deny, blending over a decade of experience in engineering and digital marketing to build a platform that tackles fraud head-on. As CTO, he leads the development of Deny’s cutting-edge solutions, ensuring marketers have the power to eliminate invalid traffic and optimize their performance. His mission? To create tech that’s both powerful and simple, putting marketers back in control of their data and spend.
Photo of Nate Meadows
Nate Meadows
Co-Founder & CMO
With a career built on driving growth for some of the most innovative brands, Nate brings a unique blend of creative vision and data-driven strategy to Deny. As CMO, he’s the mastermind behind the marketing initiatives that help companies unlock their full potential by eliminating fraud. Nate’s mission? To make sure every marketer has the tools to protect their budget and drive real, impactful results—no fluff, just facts.

Built on Values, Backed by Real Results

Our values aren’t just buzzwords—they’re the backbone of everything we do. At Deny, we’re here to protect your data, simplify your workflow, and deliver real results you can trust. Because in the battle against bot traffic and ad fraud, we know that integrity, empowerment, and accountability are the only values that count.

  • Integrity in Data
    We believe in clean, honest data—no fluff, no skewed metrics, and no bots muddying the waters. At Deny, we’re committed to delivering transparent, reliable insights that agencies and clients can trust. We safeguard your data so you can focus on what really matters: results that reflect reality.

  • Empowerment Through Simplicity
    We believe powerful tools should be easy to use. Our technology is built to empower agencies without adding complexity. Deny integrates seamlessly, requires minimal setup, and gives you total control over traffic quality—so you can spend less time managing bots and more time driving growth.

  • Accountability and Trust
    Trust is the foundation of every great client relationship. We prioritize accountability in everything we do, from accurate reporting to proactive support. With Deny, you know that every metric, every dollar, and every click is backed by real, validated data.