Columbus, Ohio — October 22, 2024. Deny, the industry’s most aggressive and intelligent marketing funnel protection platform, is set to launch, promising to revolutionize how businesses combat the relentless threat of bot traffic. As marketers face billions in wasted ad spend, Deny delivers real-time, automated solutions to reclaim lost revenue and data accuracy. But that’s just the start—Deny introduces the most advanced persistent and lossless attribution model to date, offering unparalleled insights into channel performance. With powerful click-fraud prevention and the first-ever AI-powered website channel health matrix, Deny gives marketers the tools to pinpoint where to focus their efforts—and their budgets.
Digital marketers face an ever-growing challenge: bot traffic is siphoning away ad dollars, wasting resources, and skewing critical data. With $42 billion lost to ad fraud in the past year, Deny steps in as the ultimate defense against fraudulent traffic that’s undermining digital campaigns and making marketers’ jobs harder than ever.
“Marketers are tired of watching their ad spend disappear into the black hole of fraudulent clicks. Deny is here to give them back control, with real-time protection that automatically blocks non-human traffic and restores accuracy to their data,” says Matt Winterhoff CTO and Co–Founder of Deny. “We’re not just playing defense; we’re giving marketers the tools to play offense.”
Beyond fraud prevention, Deny brings something truly game-changing to the table: the most advanced persistent and lossless attribution model available. This breakthrough technology gives marketers and executives unprecedented clarity into their marketing channel mix, allowing for a deeper, more accurate understanding of where revenue is really coming from. Say goodbye to murky attribution and hello to precise insights.
“This isn’t just about keeping bots out,” Matt Winterhoff adds. “With our persistent attribution model, marketers can finally see exactly which channels are delivering value—without losing data along the way.”
Deny doesn’t stop at attribution. The platform is also launching with the industry’s first AI-powered website channel health matrix, providing marketers with intelligent analysis on the state of their digital channels. This feature allows marketing teams to zero in on the performance of each channel, identify strengths and weaknesses, and optimize campaigns with confidence.
Whether it’s click-fraud prevention, performance insights, or channel analysis, Deny empowers marketers with the most comprehensive set of tools to optimize ad spend and focus their efforts where it matters most—on reaching real, human audiences.
At its core, Deny’s mission is to give marketing professionals full visibility into their traffic, clean data, and better ROI. By monitoring traffic in real-time, Deny automatically flags and blocks fraudulent IPs, ensuring marketing campaigns only target legitimate users. Deny’s seamless integration with existing analytics tools means there’s no need for custom development—just plug in the simple script and watch it work.
“Fraudulent traffic doesn’t just cost you money—it costs you valuable time and credibility. Deny’s real-time fraud prevention ensures you’re not wasting your budget on bot clicks, while our AI-powered analytics deliver the insights you need to make data-backed decisions with confidence,” explains Nate Meadows, CMO and Co-Founder of Deny.
Why Deny?
Available Now: Take Control of Your Traffic
Deny is set to officially launch later this year, and marketing teams can join the waitlist today for early access. Offering a free demo and competitive pricing, Deny is designed to be accessible to both enterprise-level companies and small-to-mid-size businesses alike. The future of fraud prevention and marketing optimization is here, and Deny is leading the charge.
About Deny
Deny is a marketing funnel protection platform built to tackle the growing challenges of bot traffic, ad fraud, and flawed attribution. Designed by a team of marketing and tech experts, Deny provides real-time fraud detection, automated traffic filtering, and advanced attribution models to ensure marketers only reach real, human audiences. With its innovative AI-powered analytics, Deny is changing how businesses manage their marketing efforts, saving them time, money, and resources. For more information, visit www.getdeny.com
Press Contact:
marketing@getdeny.com
Test-drive Deny for 7 days, risk-free, and your boss will thank you.
