Press Release: Introducing Ðeny

Ðeny Announces Launch of Industry-Leading Marketing Funnel Protection Platform, Revolutionizing Ad Fraud Prevention and Attribution Accuracy

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Ðeny launches with real-time fraud detection, lossless attribution, and AI-powered analytics to give marketers the upper hand in the fight against bot traffic and wasted ad spend.

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Columbus, Ohio — October 22, 2024. Ðeny, the industry’s most aggressive and intelligent marketing funnel protection platform, is set to launch, promising to revolutionize how businesses combat the relentless threat of bot traffic. As marketers face billions in wasted ad spend, Ðeny delivers real-time, automated solutions to reclaim lost revenue and data accuracy. But that’s just the start—Ðeny introduces the most advanced persistent and lossless attribution model to date, offering unparalleled insights into channel performance. With powerful click-fraud prevention and the first-ever AI-powered website channel health matrix, Ðeny gives marketers the tools to pinpoint where to focus their efforts—and their budgets. 

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Ad Fraud: A Billion-Dollar Problem for Marketers

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Digital marketers face an ever-growing challenge: bot traffic is siphoning away ad dollars, wasting resources, and skewing critical data. With $42 billion lost to ad fraud in the past year, Ðeny steps in as the ultimate defense against fraudulent traffic that’s undermining digital campaigns and making marketers’ jobs harder than ever.

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“Marketers are tired of watching their ad spend disappear into the black hole of fraudulent clicks. Ðeny is here to give them back control, with real-time protection that automatically blocks non-human traffic and restores accuracy to their data,” says Matt Winterhoff CTO and Co–Founder of Ðeny. “We’re not just playing defense; we’re giving marketers the tools to play offense.”

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Advanced Attribution: The Most Accurate View Yet of Marketing Performance

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Beyond fraud prevention, Ðeny brings something truly game-changing to the table: the most advanced persistent and lossless attribution model available. This breakthrough technology gives marketers and executives unprecedented clarity into their marketing channel mix, allowing for a deeper, more accurate understanding of where revenue is really coming from. Say goodbye to murky attribution and hello to precise insights.

“This isn’t just about keeping bots out,” Matt Winterhoff adds. “With our persistent attribution model, marketers can finally see exactly which channels are delivering value—without losing data along the way.”

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AI-Powered Analytics: The Future of Marketing Intelligence

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Ðeny doesn’t stop at attribution. The platform is also launching with the industry’s first AI-powered website channel health matrix, providing marketers with intelligent analysis on the state of their digital channels. This feature allows marketing teams to zero in on the performance of each channel, identify strengths and weaknesses, and optimize campaigns with confidence.

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Whether it’s click-fraud prevention, performance insights, or channel analysis, Ðeny empowers marketers with the most comprehensive set of tools to optimize ad spend and focus their efforts where it matters most—on reaching real, human audiences.

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Real-Time Protection for Real-World Problems

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At its core, Ðeny’s mission is to give marketing professionals full visibility into their traffic, clean data, and better ROI. By monitoring traffic in real-time, Ðeny automatically flags and blocks fraudulent IPs, ensuring marketing campaigns only target legitimate users. Ðeny’s seamless integration with existing analytics tools means there’s no need for custom development—just plug in the simple script and watch it work.

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“Fraudulent traffic doesn’t just cost you money—it costs you valuable time and credibility. Ðeny’s real-time fraud prevention ensures you’re not wasting your budget on bot clicks, while our AI-powered analytics deliver the insights you need to make data-backed decisions with confidence,” explains Nate Meadows, CMO and Co-Founder of Ðeny.

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Why Ðeny?

• Real-Time Fraud Detection: Instantly block harmful IPs and prevent bot traffic from wasting ad spend.
• Persistent & Lossless Attribution: The most advanced model to date, providing precise insights into your marketing channel performance.
• AI-Powered Channel Health Matrix: Intelligent analysis of your digital channels, offering deep insights into where your efforts should be focused.
• Seamless Integration: No complex development required—just plug Ðeny into your existing tools and start protecting your campaigns immediately.

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Available Now: Take Control of Your Traffic

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Ðeny is set to officially launch later this year, and marketing teams can join the waitlist today for early access. Offering a free demo and competitive pricing, Ðeny is designed to be accessible to both enterprise-level companies and small-to-mid-size businesses alike. The future of fraud prevention and marketing optimization is here, and Ðeny is leading the charge.

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About Ðeny

Ðeny is a marketing funnel protection platform built to tackle the growing challenges of bot traffic, ad fraud, and flawed attribution. Designed by a team of marketing and tech experts, Ðeny provides real-time fraud detection, automated traffic filtering, and advanced attribution models to ensure marketers only reach real, human audiences. With its innovative AI-powered analytics, Ðeny is changing how businesses manage their marketing efforts, saving them time, money, and resources. For more information, visit www.getdeny.com

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Press Contact:

marketing@getdeny.com

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