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Invalid Traffic: Why Residential IPs Aren't Proof of a Human

Invalid traffic cost advertisers $63B, and Google's IPIDEA takedown shows why residential IPs can hide bots. Learn how to spot and separate proxy traffic.

Patched a Year Ago, Hacked This Week: WordPress in Fall 2025

Fall 2025 attacks hit WordPress plugin vulnerabilities patched up to a year earlier. See what happened, why sites stay exposed, and a hygiene checklist.

AI Browsers Just Arrived in Your Analytics: What Atlas Means for Ads

AI browser traffic from ChatGPT Atlas, Comet and Edge looks like Chrome in GA4. Learn the patterns to watch and how to protect paid campaign data.

Google Ended Parked-Domain Ads on Search Partners: What to Audit Next

Google removed parked domain ads from its Search Partner Network in Feb 2026. See what is still risky and follow our audit checklist for PMax and Display.

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