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Resources
Featured Resource
The State of the Marketing Funnel: What to Expect in 2025
Discover the future of the marketing funnel in 2025! Learn about emerging trends, the impact of AI and automation, and strategies to create personalized, omnichannel experiences that drive customer engagement and retention. Stay ahead in the evolving marketing landscape by understanding how to adapt your funnel strategy for success.
Article
WordPress Malware Removal Checklist After CVE-2026-87902
Gives site owners and agencies a step-by-step checklist to clean a hacked WordPress site, remove backdoors and rogue admins, patch the entry point and recognize reinfection.
Product Updates
Introducing Ðeny WP Pro: Clean It, Lock It, Keep It That Way
Explains why hacked WordPress sites get reinfected and how Ðeny WP Pro detects, fixes and prevents compromise, so site owners and agencies can decide whether it fits their sites.
Article
Tell AI Agents, Bots and Humans Apart in Your Analytics
Help marketers classify sessions into humans, good bots, AI crawlers, AI agents, proxy bots, IVT and out-of-geo traffic, then measure, exclude or block each segment.
Industry Trends
How Agentic AI Is Being Used to Exploit WordPress Websites
Helps WordPress site owners and agencies understand how attackers use AI and autonomous agents across the attack lifecycle, and prioritize the patching, monitoring and hardening steps that blunt them.
Industry Trends
Residential Proxy SDKs Are Quietly Draining Ad Budgets
Help marketers understand how residential proxy SDKs supply bot traffic from real consumer IPs, how it inflates clicks, leads and geo-targeted spend, and how to detect and block it.
Industry Trends
2026 Bot Threats to the Marketing Stack: A Threat Map
Help marketing and paid media teams see where bots hit each layer of their stack in 2026, from ad clicks to CRM and conversion signals, and prioritize an audit to fix it.
Industry Trends
Agentic AI Traffic: The Good and the Bad
Helps marketing teams tell AI training crawlers, AI search fetchers and browsing agents apart, verify them, and apply an allow, limit or block policy that protects leads and ad data.
Industry Trends
What Is Agentic AI, and What Are the Risks to Paid Media?
Helps paid media and marketing ops teams understand what agentic AI is, how AI agents can waste ad spend and distort conversion and attribution data, and what practical steps to take now.
Industry Trends
Google Ended Parked-Domain Ads on Search Partners: What to Audit Next
Helps paid search managers understand Google's February 2026 removal of parked-domain ads, use the new placement reports and account-level exclusions, and audit remaining Search Partner, Performance Max and Display exposure.
Industry Trends
Invalid Traffic: Why Residential IPs Aren't Proof of a Human
Help paid media and marketing ops teams understand why residential proxy traffic evades IP-based filters, and how to separate it from real visitors in their campaign data.
Industry Trends
Patched a Year Ago, Hacked This Week: WordPress in Fall 2025
Helps marketing site owners and agencies understand the fall 2025 WordPress plugin exploitation wave, why unpatched sites stay exposed, and apply a practical update, admin-audit and file-integrity checklist.
Industry Trends
AI Browsers Just Arrived in Your Analytics: What Atlas Means for Ads
Helps paid media and marketing ops teams understand how AI browsers like ChatGPT Atlas appear in GA4 and ad data, spot agent-driven sessions, and set a baseline before volume grows.
Article
Why Google Won’t Lose Sleep Over Your Wasted Ad Dollars (But You Should)
This blog educates marketers on the financial and operational impact of ad fraud, explains why major platforms don’t prioritize solving the issue, and provides actionable strategies to protect ad budgets and optimize campaign performance.
Article
The Underrated MVP of Marketing Attribution
Objective Statement: This blog aims to highlight the growing importance of UTM strings for effective marketing attribution, especially in today’s complex digital landscape filled with multiple channels and touchpoints. By explaining how UTM parameters provide clarity on traffic sources, and introducing Ðeny’s ability to filter out bot traffic, the post will showcase how marketers can achieve cleaner, more reliable attribution data—ultimately leading to smarter budget allocation and better ROI.
Article
How Ðeny’s Traffic Analysis Spots Bots Before They Eat Up Your Budget
This article's focus is to educate marketers on how Ðeny’s advanced traffic analysis, metadata integration, and machine learning work together to protect their ad budget from bot traffic, ensuring only real, valuable visitors enter their funnel—while keeping the tone light, relatable, and engaging for maximum reader retention and trust-building.
Article
What is Marketing Attribution?
This blog post demystifies marketing attribution by explaining what it is, how it has evolved, and why it’s crucial for businesses today. It explores the financial and strategic impact of failing to implement attribution models, outlines common reasons attribution tools fall short, and emphasizes the need for C-suite executives to understand the health of their marketing channels. The post also highlights how Ðeny provides an innovative solution to optimize attribution by filtering out invalid traffic and delivering actionable insights that drive results.
Article
How Does Ad Fraud Work?
This article's focus is to educate marketers on the mechanics of ad fraud, its financial and operational impact, and how traditional ad platforms fall short in preventing it, while highlighting Ðeny’s proactive solutions that protect marketing budgets by blocking fraudulent traffic in real-time.
Press Release
Press Release: Introducing Ðeny
Say goodbye to wasted marketing budgets and inaccurate data—Ðeny is here to put an end to bot traffic, protect ad spend, and deliver real-time fraud prevention for marketing pros.
Article
Sick of Wasting Ad Spend? Let’s Talk Real Solutions to Bot Traffic
This blog aims to educate marketing professionals on the devastating effects of bot traffic on ad spend, data accuracy, and overall campaign performance. It highlights why manual IP exclusions aren’t enough and presents Ðeny’s real-time fraud detection and prevention solutions as the ultimate tool for optimizing traffic and maximizing ROI.
Article
Attribution Has Failed Marketers ... Until Now.
This blog will uncover the reasons why traditional attribution models fail in today’s bot-infested digital landscape, and how Ðeny’s persistent attribution solution gives marketers the upper hand—blocking fraudulent traffic and delivering accurate, actionable insights that save your ad budget from going up in smoke.
